Post by DaveSmith on Dec 4, 2009 16:25:45 GMT -5
What is the history of Lexus?
In 1983, Toyota chairman Eiji Toyoda determined that the time was right for Toyota to produce a luxury automobile. He decided that this new vehicle would be the finest luxury car in the world, offering speed, safety, comfort, elegance, dignity and beauty. This ultimate automobile also had to be accompanied by unprecedented levels of customer service that greatly exceeded the expectations of current luxury car buyers. The first Lexus, the flagship LS 400, was introduced in fall 1989, setting a new standard for luxury cars around the world. Since that historic launch, Lexus introduced the ES, SC, GS and IS. In the following years, Lexus introduced the LX, GX and RX Luxury Utility Vehicles. Always a leader in technology, Lexus launched the luxury hybrids—the RX Hybrid, GS Hybrid and LS Hybrid, as well as the high-performance IS F sedan. With a complete line of automobiles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus will continue to forge ahead pursuing perfection to set new precedents, and carry out the legacy first established by Eiji Toyoda more than 50 years ago.
What is the origin of the name "Lexus?"
The name "Lexus" combines word roots evoking images of luxury and technology. Among these are the Latin "luxus" and the French "luxe" for elegance and sumptuousness, as well as the Greek "lexicon" for language and words. The result was a new and distinctive word that conveyed luxury in any language, capturing the feel of the cars it would soon represent. However, the Lexus name is only half the story. A logo had to clearly and effectively accentuate the Lexus name. Criteria including a smooth, oval shape were deemed necessary to capture the rounded, aerodynamic quality of Lexus vehicles. The final logo was selected in the summer of 1987. Its oval shape and characteristic L clearly capture the Lexus theme of simple elegance combined with refined beauty. Since the first Lexus was sold in 1989, both name and logo continue to evoke comfort, styling and quality.
Why buy a Lexus? What benefits of owning a Lexus?
1) Exceptional Customer Service
2) Vehicle's reputation for Reliability, Luxurious, and Safety.
3) Free 24hr Road Side Assistance is provided for 48 months from your vehicle's in-service date, regardless of mileage (24 hours a day, 365 days a year for vehicles operated within U.S. territories and Canada).
4) Free 1st 5,000 miles service: Oil change, Tire Rotation, Brake Inspection
5) Complimentary Loaner Vehicles - If your vehicle must be kept overnight at a Lexus dealership for warranty repairs that require more than eight hours to repair, Lexus will provide you with a complimentary loaner vehicle for up to five days.
6) Free car wash and vacuum
7) 4 year / 50,000 miles Bumper/Bumper Factory Warranty
6 year / 70,000 miles Power Train Factory Warranty
-Wheel alignment and tire balancing are covered for 12 months or 20,000 miles, whichever occurs first.
Important Lexus Links:
Online Owners Manuals: Navigation, Owners Guide, Maintainance
Link: secure.drivers.lexus.com/lexusdrivers/info/my-lexus/resources/owners-manual-search.do
In 1983, Toyota chairman Eiji Toyoda determined that the time was right for Toyota to produce a luxury automobile. He decided that this new vehicle would be the finest luxury car in the world, offering speed, safety, comfort, elegance, dignity and beauty. This ultimate automobile also had to be accompanied by unprecedented levels of customer service that greatly exceeded the expectations of current luxury car buyers. The first Lexus, the flagship LS 400, was introduced in fall 1989, setting a new standard for luxury cars around the world. Since that historic launch, Lexus introduced the ES, SC, GS and IS. In the following years, Lexus introduced the LX, GX and RX Luxury Utility Vehicles. Always a leader in technology, Lexus launched the luxury hybrids—the RX Hybrid, GS Hybrid and LS Hybrid, as well as the high-performance IS F sedan. With a complete line of automobiles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus will continue to forge ahead pursuing perfection to set new precedents, and carry out the legacy first established by Eiji Toyoda more than 50 years ago.
What is the origin of the name "Lexus?"
The name "Lexus" combines word roots evoking images of luxury and technology. Among these are the Latin "luxus" and the French "luxe" for elegance and sumptuousness, as well as the Greek "lexicon" for language and words. The result was a new and distinctive word that conveyed luxury in any language, capturing the feel of the cars it would soon represent. However, the Lexus name is only half the story. A logo had to clearly and effectively accentuate the Lexus name. Criteria including a smooth, oval shape were deemed necessary to capture the rounded, aerodynamic quality of Lexus vehicles. The final logo was selected in the summer of 1987. Its oval shape and characteristic L clearly capture the Lexus theme of simple elegance combined with refined beauty. Since the first Lexus was sold in 1989, both name and logo continue to evoke comfort, styling and quality.
Why buy a Lexus? What benefits of owning a Lexus?
1) Exceptional Customer Service
2) Vehicle's reputation for Reliability, Luxurious, and Safety.
3) Free 24hr Road Side Assistance is provided for 48 months from your vehicle's in-service date, regardless of mileage (24 hours a day, 365 days a year for vehicles operated within U.S. territories and Canada).
4) Free 1st 5,000 miles service: Oil change, Tire Rotation, Brake Inspection
5) Complimentary Loaner Vehicles - If your vehicle must be kept overnight at a Lexus dealership for warranty repairs that require more than eight hours to repair, Lexus will provide you with a complimentary loaner vehicle for up to five days.
6) Free car wash and vacuum
7) 4 year / 50,000 miles Bumper/Bumper Factory Warranty
6 year / 70,000 miles Power Train Factory Warranty
-Wheel alignment and tire balancing are covered for 12 months or 20,000 miles, whichever occurs first.
Important Lexus Links:
Online Owners Manuals: Navigation, Owners Guide, Maintainance
Link: secure.drivers.lexus.com/lexusdrivers/info/my-lexus/resources/owners-manual-search.do